Recap from SES NY 2009

June 26th, 2009

Better late than never.

I attended the SEMPO meeting at SES-NY 09 back in March. I met up with Donna DeClemente via Twitter.

Then we heard about the Tweetup where we also met Motoko Hunt, Japanese Search Marketing Strategist.

More recaps will come as soon as I recall them.

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Tooting my own horn.

June 25th, 2009

Better late that never to post.

Web Worker Daily

I was quoted in an article from Web Worker Daily.

May I mention that I was the only woman led search consultant featured? Learn more about what others say about what it takes to have a career in search.

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The History of SEO features women

December 23rd, 2008

The History of SEO is a website that features profiles of  the industry leaders of search. So far, two of them are women, Chirstine Churchill and Jill Whalen.  There are sure to be more women featured on the site, so stay tuned.

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SEMPO is led to NASDAQ by Madame Chairperson

December 5th, 2008

One of this things I’m trying to get better at is keeping better track of items in the news. However, due to deadlines and the holiday season, it isn’t always easy. For instance, this item was all over the place, but better late than never.

Read more about how Dana Todd and the Board got to NASDAQ.

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SEOmoz focuses on Women of Search

I know it has been a while since we posted to this blog, however, we finally found a couple of posts of interest. Both In-House SEO expert Jessica Bowman (who I had the honor of meeting at SMX Advanced a couple of months ago) and Vanessa Fox, were most recently featured on SEOmoz. Jessica talks about her experiences about her career in search and as always, Vanessa has valuable insights about if not most, all things search. Thanks to Rebecca for both invaluable posts.

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Where are the women of search?

July 30th, 2008

ShoeMoney asks: Where are the women of search in his post.

I can’t answer for all the Women of Search, but I can answer for myself. As an independent practitioner, conference funds are few and far between, also if on the chance I am offered an opportunity to speak, there are still expenses to be considered i.e. travel, loss of work (client) time traveling to/from said venue, etc.

There are factors to be considered when figuring out if/where/when/and what to speak on.

I’m sure there will be more insights.

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The difference between SEO and SEM

May 6th, 2008

I recently re-did a brief presentation of mine for my business website that talks about the difference between SEO and SEM. This is a good primer for someone who wants to learn more about the lay on the land.

Uploaded on authorSTREAM by  nextsteph

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An Interview with Me, Myself and I

April 17th, 2008

Stephanie Cockerl, nextSTEPHThe first step in this process is actually interviewing myself. We can call this the sample interview. After all, how can I expect to interview people if I cannot be honest with myself?

The first thing that I tell clients and colleagues alike is that you have to know where you have been before you can know where you are going.

As for me, I didn’t start off in search, or on the web for that matter. In fact I was an architecture student planning to build buildings, but my work-study job was in a computer lab. Need I say more?

So, a few people and I built websites for a few organizations in college. After graduation, I did work for an architecture firm for a few months, but after my great-grandmother’s passing, I realized that life was too short to not to be doing what I like to do, being online.

So I started pounding the pavement. My first gigs were freelance gigs (I should of known something then), but I settled down to a programming position for a year.

I was then laid off. A month later, I worked at a certain Internet advertising company doing the precursor to text ads with banner ads. Two years went by, and I decided to get an MBA.

After getting the MBA, I started looking for work, this was post-bubble 2002. Finally I find a job as an Internet Marketing Analyst. My role was to prepare reports, provide assistance with programming and deal with vendors that provided services for my employer.

Even though the title didn’t change much, the responsibilities evolved. I was first reviewing and deciphering log files (anyone remember those?) As time went on I became interested in SEO and SEM and how they made an impact on traffic.

In 2006, I was laid off yet again, but this time, I decided to start working for myself, primarily due to eldercare responsibilities. In addition to growing personal responsibilities, my business also started to evolve once again, this time to blog development.

Now I focus on not only branding and customizing blogs, but I also focus on making them of course, search engine friendly.

What advice I would give? Don’t be afraid to learn something new. Its just one of those challenges that one encounters on the road to success.

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Laura Thieme of BizResearch Talks about Staffing and Gender in Search

April 16th, 2008

One of the women in search who I consider a mentor as well as a good friend is Laura Thieme of BizResearch. In this video, she discusses the differences in what careers in search people gravitate to.

Posted in Careers in Search, Search Engine Marketing (SEM), Search Engine Optimization. No Comments »

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Women of Search Book

April 15th, 2008

I’m starting this blog to chronicle my journey from idea to solid tangible book. I have heard on others turning a blog into a book and I’m hoping to do the same with this blog.

The book is going to be about Women in the Search Engine Industry. I am looking for women from all levels, from beginners to experienced professionals to talk about being in the trenches of search. My goal is for this book to become a resource for people looking for advice about women in search.

Please contact me if you are interested in being interviewed in this exciting project.

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